Top 9 Best Clothing Brands in Europe

Wondering what to wear for that upcoming party? Or are you too busy scrolling endlessly, finding a new style for your everyday look? With never-ending clothing categories displaying an uncountable series of outfits, dresses, jackets, and shorts, where will you stop to shop?

Welcome to the world of fashion! As we enter 2023, the clothing brands and stores world has evolved with new trends, styles, and innovations. This blog will explore the top clothing brands and stores making waves.

Whether you’re a fashion-forward trendsetter, a classic elegance enthusiast, or someone who loves casual comfort, we’ve got you covered. Immerse yourself in the world of fashion as we walk you through some of the best clothing brands and share glimpses of their niche that you can stop and shop in 2023!

Top Performer

1

outstanding

9.9

Unveil Your Inner Fashionista

outstanding

9.9

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2

outstanding

9.8

Affordable Fashion for All

outstanding

9.8

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3

outstanding

9.6

Timeless Elegance

outstanding

9.6

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4

excellent

9.5

Embrace Your Sophistication

excellent

9.5

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5

Excellent

9.3

Luxury Redefined

Excellent

9.3

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6

great

8.9

Pushing Fashion Boundaries

great

8.9

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7

great

8.7

The Original Denim Brand

great

8.7

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8

very good

8.4

Casual Comfort at its Best

very good

8.4

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9

very good

8.3

All-American Style

very good

8.3

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Top 9 Clothing Brands and Stores Analysed in Detail

1

Zara

299 reviews

Zara

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• Design and Style: Fast-paced, trend-setting designs that are contemporary, chic and appeal to fashion-forward individuals seeking the latest styles.
• Quality and Durability: Zara’s clothing is generally of good quality, with attention to detail by fashion designers, although some customers may find variations in durability depending on the specific item.
• Pricing & Value: It offers a wide range of price points, with affordable options for budget-conscious shoppers, providing good value for the on-trend designs and quality of their clothing.
• Fit and Sizing: A diverse range of sizes, but their sizing can run small and may only cater to some body types, which could be a challenge for some customers in finding the perfect fit.
• Customer Service and Support: A quick responsive customer service team. Although some customers have reported issues with returns and exchanges, it requires careful attention to their policies.

Why we picked it?

Zara’s fast-fashion approach, trendy designs, and affordable pricing make it a popular choice for fashion-conscious shoppers who value staying on-trend.

Our verdict

After careful consideration, we found Zara an excellent option for those seeking trendy clothing at affordable prices. Customers should be mindful of sizing and carefully review return policies to ensure a smooth shopping experience.

2

H&M

276 reviews

H&M

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• Design and Style: Versatile and trendy designs that cater to a wide range of fashion preferences, offering classic and contemporary styles.
• Quality and Durability: H&M can be best described as affordable, trendy and quality wear. However, some customers may find variations in durability depending on the specific item and frequency of use.
• Pricing and Value: Affordable pricing, making it accessible to budget-conscious shoppers and providing good value for the trendy designs and quality of their clothing. It’s an excellent choice for youngsters and students alike.
• Fit and Sizing: A diverse range of sizes, including inclusive options, but some customers have reported inconsistencies in fit and sizing, requiring careful consideration when making purchases.
• Customer Service and Support: A responsive customer service team with convenient online and in-store return options, although some customers have reported delays and challenges with returns and exchanges. So make sure you try their clothes first to avoid any such issues.

Why we picked it?

H&M’s affordable pricing, versatile designs, and inclusive sizing make it a popular choice for those looking for trendy clothing options on a budget.

Our verdict

According to us, H&M is the best option for budget-conscious shoppers who want trendy clothing at affordable prices, but customers should be mindful of potential variations in quality, fit, and returns processes.

3

Ralph Lauren

270 reviews

Ralph Lauren

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• Design and Style: Classic, sophisticated designs exude timeless elegance and refined taste. Its clothing lines often feature iconic American motifs, such as the Polo Pony logo, and offer a wide range of styles, from casual to standard, making it a versatile choice for various occasions.
• Quality and Durability: Renowned for its high-quality materials and craftsmanship, ensuring that Ralph Lauren clothing items are built to last. The brand takes pride in using premium fabrics and meticulous attention to detail in production, resulting in durable and long-lasting garments.
• Pricing and Value: Positioned as a luxury brand, which is reflected in its pricing. Its clothing items are often at a higher price point compared to some other brands. However, Ralph Lauren also offers value in terms of the brand’s heritage, reputation, and enduring quality of its clothing, making it a worthwhile investment for those seeking premium and lasting pieces.
• Fit and Sizing: A wide range of sizes and fits, catering to diverse body types and preferences. The brand pays attention to fit and sizing details, ensuring its clothing items are well-tailored and provide a comfortable and flattering fit for different body shapes.
• Customer Service and Support: Known for its responsive and helpful in-store and online customer service. The brand offers various customer support channels and assists with inquiries, product or service issues, returns, and exchanges. It also has a solid online presence, including an e-commerce website, facilitating customer happiness and convenient shopping experiences.

Why we picked it?

We picked Ralph Lauren for its timeless and sophisticated design aesthetic, high-quality materials and craftsmanship, and commitment to customer service. The brand’s reputation, heritage, and attention to detail in design and production make it a top choice for those seeking classic and enduring clothing.

Our verdict

Overall, Ralph Lauren is a reputable and reliable clothing brand that offers timeless designs, premium quality, and excellent customer service. While it may be on the higher rear in terms of pricing, the brand’s enduring value and versatility make it a reasonable choice for those who appreciate classic and sophisticated fashion.

4

Mango

249 reviews

Mango

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• Design and Style: Trendy and contemporary designs that cater to the latest fashion trends. A broad range of styles, from casual to formal, focused on modern and chic aesthetics.
• Quality and Durability: Good quality clothing items with attention to detail regarding stitching and construction. While not necessarily luxury-level quality, Mango offers decent durability for its price point, making its clothing suitable for regular wear and everyday use.
• Pricing and Value: Affordable pricing for its clothing makes it available to a vast range of consumers. The brand balances style and affordability, providing value in on-trend designs and a budget-friendly option for fashion-conscious individuals.
• Fit and Sizing: A wide range of sizes and fits, catering to different body types and preferences. The brand provides size charts and fit information online, making it more effortless for customers to find the right fit. However, some customers may find that Mango’s sizing runs small, so it’s advisable to double-check measurements before making a purchase.
• Customer Service and Support: With responsive and helpful customer support teams available through various channels, including online chat, email, and social media. The brand also offers easy returns and exchanges, providing reliable customer support for inquiries or issues.

Why we picked it?

We picked Mango for its contemporary design aesthetic, affordability, and accessible sizing options. The brand’s ability to offer on-trend styles at an affordable price point, decent quality, and customer support makes it a popular choice.

Our verdict

To sum it up, Mango is a stylish and affordable clothing brand that offers trendy designs, reasonable quality, and reliable customer service. It suits fashion-conscious individuals with a solid knowledge base who want to stay on-trend without acting like a spendthrift.

5

Gucci

219 reviews

Gucci

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• Design and Style: Known for its luxurious and high-end designs that exude elegance, sophistication, and luxury. The brand’s clothing lines often feature unique prints, bold colours, and intricate detailing.
• Quality and Durability: Gucci is synonymous with luxury and is known for its high-quality fabrics and craftsmanship. The brand uses premium fabrics and construction techniques, resulting in clothing items that are durable and built to last. Gucci’s attention to detail and quality commitment contribute to its luxury brand reputation.
• Pricing and Value: Positioned as a luxury brand, its clothing items have premium price tags. The brand’s high-end positioning may only be suitable for some budgets. Still, it offers value in exclusivity, craftsmanship, and iconic designs for those willing to invest in luxury fashion.
• Fit and Sizing: Gucci offers a wide range of sizes and fits, catering to different body types and preferences. However, some customers may find that Gucci’s sizing runs small, so it’s advisable to consult the brand’s size charts and fit information before purchasing to ensure the right fit.
• Customer Service and Support: Gucci provides excellent customer service and support, with an attentive and knowledgeable staff available through various channels, including in-store, online chat, and email. The brand also offers after-sales services, such as repairs and alterations, for its clothing items, showcasing its commitment to customer satisfaction.

Why we picked it?

We selected Gucci for its famous and opulent designs, high-quality materials and craftsmanship, and outstanding customer service. The brand’s reputation as a premium fashion house and its dedication to quality and attention to detail make it an excellent choice for individuals who value high-end fashion and are willing to invest in luxury apparel.

Our verdict

In a nutshell, Gucci is a premium clothing brand that offers luxurious designs, impeccable quality, and exceptional customer service. It’s a top choice for those who seek high-end fashion and are willing to invest in iconic and sophisticated clothing items.

6

Balenciaga

200 reviews

Balenciaga

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• Design and Style: Known for its avant-garde and edgy designs that push the boundaries of fashion. The brand’s clothing lines feature bold silhouettes, innovative cuts, and unique textures.
• Quality and Durability: Every article from the house of Balenciaga is made of high-quality materials and quality craftsmanship. Balenciaga uses premium fabrics and construction techniques, resulting in well-made clothing items built to last. Balenciaga’s attention to detail and commitment to quality contribute to its reputation as a luxury fashion brand.
• Pricing and Value: Positioned as a luxury brand, its clothing items have premium price tags. While the brand’s prices may be higher than others, it offers value in its cutting-edge designs, unique aesthetic, and exclusivity for those who appreciate high fashion and are willing to invest in it.
• Fit and Sizing: Balenciaga offers a range of sizes and fits, catering to different body types and styles. However, some customers may find Balenciaga’s sizing runs oversized, so it’s advisable to consult the brand’s size charts and fit information before purchasing to ensure the right fit.
• Customer Service and Support: Balenciaga provides excellent customer service and support, with a knowledgeable staff available through various channels, including in-store, online chat, and email. 

Why we picked it?

We picked Balenciaga for its avant-garde designs, high-quality materials and craftsmanship. The brand’s reputation as a trendsetter in the fashion industry makes it a top choice for those who seek fashion-forward clothing.

Our verdict

To conclude, Balenciaga truly redefines a luxury clothing brand that offers cutting-edge designs, premium quality, and exceptional customer service. It’s a top choice for those who embrace unconventional and edgy styles and are willing to invest in a fashion that pushes the boundaries of traditional aesthetics.

7

Levi Strauss & Co.

190 reviews

Levi Strauss & Co.

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• Design and Style: Known for its classic and timeless designs rooted in American denim culture. The brand’s clothing lines often feature iconic denim pieces, such as jeans, jackets, and shirts, focusing on authenticity and durability.
• Quality and Durability: Levi’s is renowned for its high-quality denim and craftsmanship. The brand uses premium denim fabrics and construction techniques, making clothing items known for their durability and longevity.
• Pricing and Value: A range of price points to cater to different budgets, making it accessible to a wide range of customers. While some Levi’s items may be priced higher than other denim brands, the brand offers value in its heritage, reputation, and quality.
• Fit and Sizing: Various sizes and fits, with options for different body types and styles. The brand is known for its range of denim fits, including skinny, slim, straight, and relaxed, ensuring that customers can find a fit that suits their preferences and body shape.
• Customer Service and Support: Levi Strauss & Co. provides excellent customer service and support. The brand also offers customisation options, such as personalised denim jackets and jeans, showcasing their commitment to customer satisfaction and personalisation.

Why we picked it?

In icon in itself, Levi Strauss & Co. offers timeless designs, high-quality denim, and excellent customer service. The brand’s rich heritage in denim culture, commitment to quality, and wide range of fits and styles make it a top choice for those seeking classic and durable denim fashion.

Our verdict

A big thumbs up from us as Levi Strauss & Co. stands as a renowned denim brand that offers classic designs, high-quality materials, and exceptional customer service. Its commitment to authenticity, durability, and customisation options make it a top pick for those who value timeless and versatile denim fashion.

8

GAP

167 reviews

GAP

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• Design and Style: Gap is known for its casual, contemporary, stylish, and comfortable designs. The brand offers various clothing options for men, women, and children, focusing on modern and functional fashion.
• Quality and Durability: Committed to producing clothing items of good quality, built to last. The brand uses quality fabrics and production techniques, resulting in durable clothing that can withstand regular wear. While GAP offers a range of price points, its clothing items provide value for money.
• Pricing and Value: Accessible to different budgets, the brand balances affordability and quality, providing value for money with its clothing items. GAP often runs promotions and discounts, making it an attractive option for budget-conscious shoppers looking for stylish and durable clothing.
• Fit and Sizing: The brand offers a variety of fits and sizes to cater to different body types and preferences. The brand provides detailed size charts and fit manuals to help buyers find the right fit for their body shape.
• Customer Service and Support: GAP provides good customer service and support, with a user-friendly website, responsive customer service team, and easy returns and exchanges policy.

Why we picked it?

We picked GAP for its casual and contemporary designs, affordable pricing, and commitment to quality. The brand’s wide range of clothing options, inclusive sizing, and good customer service make it a top choice for those seeking stylish and comfortable fashion.

Our verdict

Overall, GAP is a reliable and affordable clothing brand that offers casual and contemporary fashion for the whole family. Its commitment to quality, affordability, and customer service makes it popular for its versatile and comfortable clothing options.

9

Tommy Hilfiger

134 reviews

Tommy Hilfiger

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• Design and Style: Tommy Hilfiger is a popular clothing brand known for its classic and preppy designs that exude a timeless and sophisticated aesthetic. The brand offers a range of clothing options for men, women, and children, focusing on clean lines, bold colours, and iconic logo branding. A sporty yet refined look characterises them.
• Quality and Durability: The brand produces high-quality clothing items built to last. The brand uses high-quality materials and pays attention to craftsmanship, resulting in durable clothing that can withstand regular wear.
• Pricing and Value: It offers a range of price points with affordable and premium clothing options. Tommy Hilfiger’s clothing is often positioned in the mid-to-high price range, reflecting its premium positioning.
• Fit and Sizing: A variety of fits and sizes to cater to distinct body types and preferences. The brand provides detailed size charts and fit guides to help shoppers find the suitable fit for their body shape. Tommy Hilfiger’s clothing items are known for their tailored and well-fitting cuts, providing a polished and put-together look.
• Customer Service and Support: The brand provides good customer service and support, with a user-friendly website, a responsive customer service team, and easy returns and exchanges policy.

Why we picked it?

We picked Tommy Hilfiger for its classic and preppy designs, reputation for quality, and commitment to customer service. The brand’s timeless aesthetic, attention to detail, and focus on fit and sizing make it a top choice for those seeking sophisticated and polished fashion.

Our verdict

To sum it up, Tommy Hilfiger is a premium clothing brand offering classic and preppy fashion that emphasises quality and style. Its reputation as a premium brand, attention to fit and sizing, and commitment to customer service make it a desired choice for those looking for refined and sophisticated clothing options.

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